Adha Zelma Jewelry – Lookbook “5”

Ashay produced the look book for Adha Zelma jewelry’s new line “5.” These celebrity designers created quite a spark in Fall Fashion Week 2010 at NOLCHA. Ashay was along for the ride; we art directed the shoot and rocked the lookbook. Bold statement pieces encircle you. A desert song of chunky nuggets, facets, plumes, ivories, water geodes, sterling silver and 24-karat yellow gold-plated Czech beads. Learn More: Download... Read More

Freedom to Marry – Branding and Design Collateral

Freedom to Marry is leading the campaign to overturn DOMA and is working across the country to win marriage in more states and educate the public about why marriage matters to same-sex couples and their families. Ashay created an identity for Freedom to Marry and carried it forward with promotional brochures, advertisements, and annual reports.  Read More

Episcopal Church Foundation – Roll fold Brochure

In this ECF project, we envisioned and executed a brochure that told a story with images. After comping a few different options we found a nice solution where the user could read each panel, while unveiling the next part of the story. The brochure was paired with a letter and BRE envelope, which proved to be successful in fund-raising. The client feedback was also very positive. It remains one of our favorite pieces for ECF.  Read More

Ashay Launches New Branding for Brooklyn Cooperative

Ashay Launches an integrated multilingual Branding campaign for Brooklyn Cooperative. A full make over was at hand, identity, collateral development and Web site re-design and construction. A bold, fresh new brand! f  Read More

Episcopal Church Foundation: ‘Empowering You’ Rolling Brochure

Episcopal Church Foundation: ‘Empowering You’ brochure. Brochure rolls from 9×3″ into a 9×15″ poster. ECF asked us to create a brochure that was inspirational and overall engaging. With complete creative control, we experimented with different sizes, folds and designs. The selected concept was a double gate fold that not only served as a poster, but as an interactive brochure. As the users reveals new type treatments,... Read More

CIBS in Action

The Coalition for the Improvement of Bedford-Stuyvesant is a membership association dedicated to working towards greater cooperation of local organizations and other committed to positively impacting the Bedford-Stuyvesant community. Our primary goals focus on maintaining and enhancing an equitable, healthy and sustainable community that produces economic and social betterment for the indigenous people of our community. Brochures: general and... Read More

Ifetayo Happenings Guide

When Ifetayo Cultural Arts Academy looked to create an visually alarming direct mail campaign for their 2009 calendar of events, they looked to the creatives at Ashay for help.  Our approach: strong images that engage the end user and creates an immediate emotional connection to the work Ifetayo does. For twenty one years Ifetayo has taken a leadership role in shaping the development of the community of Brooklyn by responding to the needs... Read More

NY NJ Council – “Staying in the Game” Event Collateral

NY NJ Council Event – “Staying in the Game: Winning in the New Economy” 12 page Mailer book, Event Business Directory, Interactive website, Event Signage Website Event Signage  Read More

Roxanna Floyd Pilot (video)

Roxanna Floyd’s “Beauty Box” pilot. [flashvideo file= /]  Read More