Writers – the New “Indie Artists”

Just like the traditional music industry, the traditional publishing industry is dying. No longer will there be a publisher to put out your book with their ginormous Marketing/PR/Advertising machine behind you to push you to the NYT bestseller list or Oprah’s book club. Welcome to the world being an “indie” artist. After writing your book, you now have to be the extremely small (albeit capable) Marketing/PR/Advertising machine behind... Read More