Just like the traditional music industry, the traditional publishing industry is dying. No longer will there be a publisher to put out your book with their ginormous Marketing/PR/Advertising machine behind you to push you to the NYT bestseller list or Oprah’s book club.
Welcome to the world being an “indie” artist.
After writing your book, you now have to be the extremely small (albeit capable) Marketing/PR/Advertising machine behind you to push you to get on your local bookstore’s bestseller list.
You have to finance your own book tour and handle the booking of all of your appearances. You have to write your press releases; and thank goodness you can write! And you have to be active in the social spaces.
Yeah, I know… it sucks pretty bad.
– Stephen
Pdtner/Executive Producer
A broadcasting, new media professional, Stephen has played every role from producer to editor to late-night HTML guru. Stephen began at an NBC affiliate in the Midwest then moved on to work for HBO, Showtime and the USA Network. Stephen carries an impressive list of credits with more than 15 years of broadcast experience for brands such as: NBC, ABC, CBS, The Discovery Channel, ESPN, Ford, and Seagrams.
Super powers include the orchestration of our creative players consisting of project managers, writers, artists, producers, dj’s, street teams, designers, actors and other production team members. Additional duties include functioning as liaison for the creative, content and technical teams. He has delivered interactive programs for clients including The Balm In Gilead, Know The Facts Don’t Lose Your Home, GMHC, The Sister Fund, TV Land, Kool-Aid, TV One, Radio One, Sheridan Broadcasting Group, Avocet Travel and Ogilvy PR.
