When Ifetayo Cultural Arts Academy looked to create an visually alarming direct mail campaign for their 2009 calendar of events, they looked to the creatives at Ashay for help. Â Our approach: strong images that engage the end user and creates an immediate emotional connection to the work Ifetayo does.
For twenty one years Ifetayo has taken a leadership role in shaping the development of the community of Brooklyn by responding to the needs of its members and improving their quality of life.  They are a supportive community and extended family able to provide their students with skills development and new perceptions leading to responsible decision making.  Their name comes from the West African Yoruba word meaning, “Love is enough for joy.â€This is a guiding principle and the foundation of their approach to the development and growth of their students.
